The Lake Erie Shores & Islands Achieves Destination Marketing Accreditation

July 01, 2011

The Lake Erie Shores & Islands Welcome Center announced today, July 1, 2011, that it has been awarded accreditation from the Destination Marketing Accreditation Program (DMAP). DMAP is an international accreditation
program developed by the Washington, DC based Destination Marketing Association International (DMAI). In earning the DMAP accreditation, destination marketing organizations (DMOs) communicate to their community, buyers and potential visitors that their DMO has attained a significant measure of excellence.

“The Lake Erie Shores & Islands is honored to receive the Destination Marketing Accreditation from DMAP,” said Dawn Weinhardt, Managing Director. “We are very pleased to be recognized in the destination marketing community for providing outstanding services in accordance with international standards and benchmarks in this field.”

“By applying for and receiving DMAP accreditation, the Lake Erie Shores & Islands has demonstrated a commitment to quality programs and services”, said James T. Wood, FCDME, DMAP Board Chair. “Earning DMAP accreditation tells the community and potential visitors that your DMO has attained a measure of excellence assuring that their trust is well placed and their business in good hands.”

Lake Erie Shores & Islands is the leading marketing organization for tourism in north central Ohio. Our vision is to establish world-wide recognition of our area and to be the preferred, “go-to” tourism organization for all leisure, group and business planners; industry partners; hospitality associates; the community and prospective developers so that our tourism partners can grow and prosper.

DMAP accreditation standards cover a wide variety of topics including governance, finance, management, human resources, technology, visitor services, group services, sales, communications, membership, brand management, destination development, research/market intelligence, innovation and stakeholder relationships.

DMAP is an independent international accreditation body and a leader in defining quality and performance issues in destination marketing.

For additional information on DMAP visit www.destinationmarketing.org.

Tagged: Destination Marketing Accreditation, Tourism, ohio, lake erie shores & islands