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Integrated Marketing Opportunities

Shores & Islands Ohio runs year-round marketing campaigns that reach millions of travelers through digital, social, print, and broadcast channels. As a partner, you can align with these opportunities through sponsorships — amplifying your exposure and connecting with the right audiences at the right time.

From podcast and blog sponsorships to social media features and co-branded promotions, these opportunities put your business in front of highly engaged travelers who are already considering Shores & Islands Ohio.

Why It Works

Social Media blocks

  • Proven Performance: Sponsored content isn’t just exposure — it drives real results. Recent podcast sponsors averaged 80–104 downloads in the first week alone and continued to build traction over time, with additional reach through social video views in the thousands.

  • Cross-Channel Impact: Sponsorships extend beyond one platform. Podcast episodes are promoted with Facebook videos that can reach tens of thousands of viewers, while blog posts continue to generate steady traffic through organic search long after they’re published.

  • Engagement That Lasts: Unlike one-off ads, sponsored content lives on — gaining downloads, reads, and views long after launch.

Examples of Success Stories

Podcast Sponsorships

  • Sandusky Pedal Company: 83 dedicated-episode downloads in the first week, 426 across a five-episode sponsorship, plus 29.2K Facebook video views — one of the best performers to date. Listen here ›

  • Downtown Fremont Inc.: 104 downloads in the first week, plus a four-episode sponsorship delivering 385 early downloads and growing.

Sponsored Blog Posts

  • Erie MetroParks: Over 436 views to date and still growing thanks to strong content and regular updates. Read the blog ›

  • Other recent sponsored blogs include Civilian Marksmanship Program (437 views), Bouquet Bliss (320 views), and Maritime Museum (256 views).

 

​Social Media Spotlight

  • Sandusky Bay Pancake House:

    • Instagram video: 4,206 views, 3,225 accounts reached

    • Facebook video: 12,914 views, 11,498 reach

    • Carousel post (menu feature): 14,341 Facebook views, 10,993 reach
      Food concepts traditionally perform well, and this campaign proved it — splitting into two creative posts drove even more engagement.

Why Partners Choose to Engage

  • Authenticity: Sponsored content tells your story in a natural, engaging way.

  • Credibility: Content is published under the Shores & Islands Ohio brand, a trusted source for travel inspiration.

  • Scalable Investment: From single blog posts to month-long podcast sponsorships or video spotlights, opportunities fit a range of budgets.

Be part of the story that inspires travel.

Secure your spot to showcase your business and engaged audiences through podcasts, blogs, videos, and co-branded promotions.

Contact Nick Ollervides today to discuss opportunities and availability.

 

 

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Nick Ollervides

Nick Ollervides
Partner Engagement Manager

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Website & Digital Presence

Boost your online visibility with enhanced listings, featured placements, and digital advertising opportunities designed to drive visitors directly to you.

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Print & Travel Guide

Reach travelers before they arrive — showcase your business in the widely distributed Play + Stay Guide and get into visitors’ hands.

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Shores & Islands Ohio

Shores & Islands Ohio Welcome Centers

East · 125 E. Water St., Sandusky, OH 44870
419.625.2984 · 800.255.3743
West · 770 S.E. Catawba Rd. (SR 53), Port Clinton, OH 43452
419.734.4386 · 800.441.1271

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