Our Team

Provides strategic leadership and ensures cohesive operations across all departments to ensure organizational success. Primary liaison to board members and elected officials.

Develops and implements targeted marketing strategies to increase visibility and engagement in the leisure market, directly impacting visitor numbers, and brand recognition. Directs strategies focused on supporting the region’s economic development efforts.

Creates a dynamic social media presence, engaging audiences actively across all digital platforms to expand reach and measure campaign success.

Keeps the organization’s digital content current, functional, and optimized, ensuring visitors have seamless online access to information and resources. Manages our website, oversees the CRM system, and analyzes web data to drive insights and improvements.

Leads strategic outreach to group markets, increasing group bookings and revenue through targeted marketing and sales initiatives. Oversees all group sales and services operations, group marketing, and Conference and Event Grant.

Cultivates sports partnerships and promotes sports tourism opportunities, contributing to increased visitation and economic impact to from sports event rights holders, coaches, and families.

Champions community-driven destination development, strengthening regional appeal for visitors and residents through grants and initiatives.

Builds and maintains strategic relationships with tourism stakeholders, expanding collaborative opportunities and maximizing advertising benefits.

Manages West Welcome Center visitor experience staff to ensure engaging visitor interactions, collection of information for Ottawa County-based businesses, and facilitating information flow and resource distribution to enhance guest satisfaction.

Ensures operational readiness of welcome centers, equipment, and vehicles.